Spotify Revenue and Usage Statistics (2022) (2023)

Spotify is the world’s biggest music streaming platform by number of subscribers. Users of the service simply need to register to have access to one of the largest collections of music in history, plus podcasts and other audio content.

It operates on a freemium model. Free Spotify access comes with lower sound quality, advertisements and requires an internet connection. Those who pay for Spotify Premium can listen uninterrupted to high-quality recordings and are able to download songs for offline listening.

Spotify was founded in 2006 in Stockholm, Sweden, by Daniel Ek and Martin Lorentzon. The two wanted to create a legal digital music platform to respond to growing challenge of online music piracy in the early 2000s.

Spotify Revenue and Usage Statistics (2022) (1)

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Eventually convincing record labels to agree to share content in return for an aggregate 20 percent stake, Spotify was launched in 2008. It was an instant success, with a Facebook partnership helping it rise rapidly to prominence. Surviving the transition to mobile, Spotify went public in April 2018, with a market cap of $26.5 billion after the first day of trading.

It has drawn criticism from recording artists, who complain that it pays too little. Claims to democratize the music industry have also been questioned, with the world’s biggest four music labels responsible for 87 percent of content available on Spotify.

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Unfair or not, with the days of physical music long behind us (with the exception of vinyl junkies), Spotify dominates the way we consume music this century. It does not have the run of the market, however. Its rivals include Deezer, Pandora, and most ominously Apple Music, which has gained market leadership in the US and a few other countries.

Spotify has branched off into podcasts, acquiring some of the leading podcasters and podcast networks, such as the Joe Rogan Experience, The Ringer, and Gimlet Media. It sees this as the next pillar of its streaming service, potentially keeping users locked onto the platform for longer.

It also, along with most social networks, launched a Clubhouse-like live audio platform, which it first named Greenroom but relaunched as Spotify Live. Like Clubhouse, live audio has fallen off somewhat since the pandemic, but Spotify and Twitter look best to capitalize on whatever audience is left.

We have collected data and statistics on Spotify. Read on below to find out more.

Spotify key statistics

  • Spotify generated €9.66 billion revenue in 2021, a 22% increase year-on-year
  • Spotify has never published an net profit. In 2021, it posted a €39 million loss
  • 422 million people use Spotify once a month, 182 million are subscribers
  • 70 million songs are available on Spotify and 2.9 million podcasts

Spotify overview

Title 1Title 2
Launch date23 April 2006
HQStockholm, Sweden
PeopleDaniel Ek (CEO, co-founder), Martin Lorentzon (co-founder)
Company typePublic (NYSE: SPOT)
IndustryMusic streaming

Spotify revenue

Spotify increased its annual revenue by 22% in 2021 to €9.66 billion. It has tripled its revenue in the past five years.

Spotify quarterly revenue 2016 to 2022 ($mm)

Spotify annual revenue 2016 to 2021 ($bn)

YearRevenue (€bn)
20162.94
20174.09
20185.25
20196.76
20207.88
20219.66

Source: Company data

Spotify ARPU

Spotify average revenue per user has decreased over the past few years, dropping from €4.89 in 2018 to €4.29 in 2021.

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Spotify average revenue per user 2018 to 2021 ($)

Note: This does not include non-premium users. Values taken in Q2 of each year.Source: Company data

Spotify profit

Spotify has not reported an annual profit, as it has been hampered by royalty fees which are split 70/30 between the artist/rights holder and Spotify.

Spotify annual net income / loss 2009 to 2021 ($mm)

YearNet income / loss ($mm)
2009-18.8
2010-28.5
2011-45.4
2012-83.6
2013-63
2014-188
2015-230
2016-539
2017-1235
2018-78
2019-186
2020-581
2021-39

Source: Company data

Spotify users

Spotify had 422 million unique users in Q1 2022, who either use the platform for free with ads or subscribe for ad-free access.

Spotify annual users 2015 to 2022 (mm)

Spotify annual users 2015 to 2021 (mm)

Note: Values are from Q2 of each respective year. Source: Company data

Spotify users by region

Spotify’s largest market in 2021 was Europe, with 121 million users. Its largest individual country is the US, which accounted for 65 million of its users.

Spotify annual users by region 2016 to 2021 (mm)

YearEuropeNorth AmericaLatin AmericaRest of World
20164036208
201751462813
201867563820
201984654935
2020102786654
2021121857871

Source: Company data

Spotify subscribers

Spotify had 182 million subscribers in Q1 2022, a 15% increase year-on-year. It surpassed 100 million in Q1 2019.

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Spotify quarterly subscribers 2015 to 2022 (mm)

Spotify annual subscribers 2015 to 2021 (mm)

YearSubscribers (mm)
201522
201636
201759
201883
2019108
2020138
2021165

Source: Company data

Spotify subscribers by region

Spotify had 66 million subscribers in Europe and 48 million in North America, aligning with the regional splits for users.

Spotify annual subscribers by region 2018 to 2021 (mm)

YearEuropeNorth AmericaLatin AmericaRest of World
20183326177
201943322211
202054402915
202166483318

Source: Company data

Spotify age demographics

A majority of Spotify users are under 35 years old, but the average age has been increasing steadily over the years, as music streaming becomes the dominant listening format for all ages.

Spotify age demographics 2021 (%)

AgePercentage of users
18-2426
25-3429
35-4416
45-5411
55+19

Note: Covers US age demographics. Source:Verto Analytics

Spotify gender demographics

Women make up 56% of Spotify’s usage in 2021, which matches with surveys conducted on Apple Music users.

Spotify gender demographics 2021 (%)

GenderPercentage of users
Female56
Male44

Note: Covers US age demographics. Source:Verto Analytics

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Spotify usage time by region

North American users spend the most time on Spotify every day, European users spend the least amount of time on the platform.

Spotify daily usage time by region 2021 (minutes)

RegionAverage daily usage (minutes)
North America140
Middle East & Africa124
Latin America117
Asia Pacific110
Europe99

Source: GlobalWebIndex

Spotify vs Apple Music: users

Spotify FAQ

How many songs are on Spotify?

Spotify currently holds 70 million songs in its library, with 60,000 added every day

Who is the most streamed artist on Spotify?

Drake is the most streamed artist, with more than 40 billion lifetime plays (ChartMasters)

What is the most streamed song on Spotify?

Ed Sheeran’s Shape of You holds the top spot at 2.9 billion plays (full list)

How many countries is Spotify available in?

Spotify is currently available in 171 markets

How many Spotify users access the app once a day?

44% of users listen to Spotify on a daily basis (Goodwater Capital)

How many podcasts are on Spotify?

Spotify currently holds 2.9 million podcasts in its library

How much does Spotify pay an artist per stream?

Estimates vary on how much a Spotify stream is worth to artist: from $0.006-0.0084 to as low as $0.00318 per stream (The Verge/Soundcharts)

How much has Spotify paid out to rights holders since launch?

Spotify claims it has paid €21 billion to rights holders

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FAQs

How many monthly listeners does Spotify have 2022? ›

Monthly Spotify Stats

Spotify has 433 active monthly listeners as of 2022. out of which 188 million are premium subscribers.

What is the most popular music streaming service 2022? ›

Spotify. Spotify is a great all-around music streaming service with an intuitive interface, slick social features and a large selection of music and podcasts. Spotify is the most popular streaming platform in the world, with 350 million users and 150 million subscribers.

How many people use Spotify in a day? ›

According to Goodwater capital, 44% of Spotify's monthly active users use it daily. That's over 104 million active daily users.

Who is Spotify #1 in the world? ›

Most monthly listeners
RankArtistMonthly listeners (millions)
1The Weeknd78.88
2Taylor Swift77.94
3Ed Sheeran77.34
4David Guetta68.57
27 more rows

Who is the number 1 most listened to artist on Spotify 2022? ›

Ed Sheeran takes the top spot – newly becoming the first artist to reach 100M followers on Spotify. Next is the most-followed female artist Ariana Grande. In ninth position, BTS are the most-followed band and non-English act on Spotify. Billie Eilish has jumped up a spot in the five months since we last checked.

Where does most of Spotify's revenue come from? ›

Spotify uses the freemium business model and generates revenue through paid subscriptions and advertisements. Users can choose from paid premium plans that suit the collective number of users and offer discounts.

Who generates the most revenue on Spotify? ›

Here's Spotify's 2021 “Rich List” – by star, genre, and hit record.
  • Key Findings. ● ...
  • Drake Earned $15M (or 37%) More Than Closest Rival J Balvin. Drake is the king of Spotify. ...
  • Hip-Hop/R&B Artists Dominate Spotify Rich List. ...
  • Ed Sheeran Hit is Spotify's Big Grosser. ...
  • Classic Rock and Pop Anthems Are Hits Across the Decades.

How much profit does Spotify make per stream? ›

Royalties are the revenue you make as an artist from someone streaming your music. And as of May 2022, Spotify pays artists between $0.003 – $0.005 per stream on average. So this works out at 70% to the artist and 30% to Spotify in terms of revenue.

Which has more songs Apple or Spotify? ›

Apple Music vs Spotify: Songs and Audio Content

There's no point paying for a service if it doesn't have the music you like. According to Spotify, it has "over 82 million tracks, including more than 4 million podcast titles." Meanwhile, Apple offers a more extensive catalog of 90 million songs for listening to.

Does Apple pay artists more than Spotify? ›

Apple pays more per spin than Spotify, and so does Tidal

That's because Spotify is known to pay artists "somewhere between $. 003 and $. 005," according to Business Insider (opens in new tab).

How much usage does Spotify use? ›

How much data does Spotify use? It takes about 500 KB of data to stream one minute of music and there are 1 million KB in 1 GB. So if you do the math (or if we do), that means you can stream approximately 33 hrs and 20 min of music with 1 GB of data.

What is Spotify's biggest market? ›

The United States is responsible for the single largest Spotify market in the world. Even though North America does not have nearly as many Spotify users as Europe, the United States provides more Spotify users than any other country.

How much does Spotify use per hour? ›

Spotify data use per hour

High-quality streams use around 12MB for every 10 minutes of streaming, or 75MB per hour. For premium users, that doubles to 150MB for an hour. If you're streaming at Spotify's lowest quality, you'll only use about 10MB per hour.

Who is #2 on Spotify? ›

With 84.31 million monthly listeners, Sheeran is just shy of 5 million ahead of Justin Bieber, who has 79.66 million. Bieber in turn just pips The Weeknd (with 76.59 million monthly listeners) to the No. 2 position.

Who has the most 1 billion streams on Spotify? ›

The platform's most streamed song ever is Ed Sheeran's pop-hit Shape Of You, at 3.23 billion plays and the oldest song on the countdown of tracks older than 30 is also the one with the most streams – Queen's iconic 1975 hit Bohemian Rhapsody, which has amassed a total of 1.97 billion plays so far.

Who is 2nd in the world on Spotify 2022? ›

The name of this artist is Ed Sheeran. He managed to collect 97.55 million fans on June 1 who listen to his songs. In second place for quite some time now is the mega-popular artist Ariana Grande, who has amassed 79.9 million streams on the Swedish music streaming service.

Who is the most viewed Spotify artist? ›

Top 10 Most Streamed Artists of All Time
PositionArtistSpotify Streams
1Drake50.9 billion
2Bad Bunny45.8 billion
3Ed Sheeran38.5 billion
4The Weeknd35.5 billion
6 more rows
17 Oct 2022

Who is the biggest artist in the world right now? ›

Justin Bieber takes the top spot, with millions of followers across socials and billions of plays on streaming services. The most popular female artist currently goes to Taylor Swift, while BTS are unsurprisingly the most popular band. Any surprises here amongst the most popular artists in 2022?

Who are Spotify's competitors? ›

Spotify's competitors and similar companies include Noteflight, SoundCloud, Pandora, Deezer and TIDAL. Spotify is a provider of commercial music streaming services that offer restricted digital content from a range of record labels and artists. Noteflight is a company providing a music editing and sharing app.

Who owns the majority of Spotify? ›

The multi-billion music streaming company Spotify is primarily owned by its founders, Daniel Ek and Martin Lorentzon. As of 2021, Daniel Ek has 16.7% ownership of ordinary shares and 31.9% of the voting power. Where Martin Lorentzon has 10.9% of ordinary shares and 42.9% of the voting power.

Why is Spotify not profitable? ›

Business model and strategy

Currently, according to the latest quarterly report, although paying users (182 million) are less than non-paying users (252 million) the total revenue is 89.4% derived from subscriptions: of the two earning methods, advertising is the least profitable.

How many subscribers has Spotify lost? ›

Spotify's loss of 1.5 million paying subscribers in 2022 supposedly has more to do with Russia's invasion of Ukraine than Neil Young's war against Joe Rogan.

What percentage of Spotify's revenue goes to artists? ›

According to Spotify, roughly two-thirds of the revenue from music goes to rights holders.

How much money does 1 million Spotify streams make? ›

Spotify pays between $0.001 and $0.008 per stream to artists. This means that if your song is streamed one million times on Spotify, you can expect to earn between $1,000 and $8,000. The average fee for streaming on Spotify in the US is $0.004.

How much money does 1000 plays on Spotify make? ›

You will make anywhere between $2 and $4 for 1000 streams on Spotify. The average pay-out per stream on Spotify is $0.003. But, how much you get paid can fluctuate between $0.001 – $0.008 per stream, depending on factors like length of stream, country of stream & paid vs free users.

What makes Spotify unique? ›

Spotify is the most flexible option if you want to stream songs without paying, because it has a free, ad-supported tier. You can use Spotify across different devices from smart speakers to game consoles to phones. There's also a robust podcast offering, including some exclusives and a subscription service.

Why is Spotify so popular? ›

Spotify is popular because it makes streaming music so incredibly easy. You don't even have to pay. The free tier is a genius tactic for reeling users in – then, once you're sick of the adverts that make it free in the first place and long for the freedom of unlimited skips, hitting subscribe is easy.

Is Tidal better than Spotify? ›

TIDAL HiFi Plus offers high-fidelity audio whereas Spotify does not, or at least won't until Spotify HiFi comes to fruition, but TIDAL HiFi Plus is more expensive than Spotify Premium. TIDAL HiFi, on the other hand, costs just as much as Spotify and offers lossless playback, making it a strong alternative.

Is Amazon music better than Spotify? ›

Amazon Music's HD audio feature also gives it an advantage over Spotify. At the same price point of $9.99, you can get audiophile-level quality with an Unlimited plan. Given that you have the right audio gear to maximize the HD and Ultra HD settings, you'll undoubtedly get more out of Amazon Music.

Is deezer better than Spotify? ›

Spotify Premium might offer slightly better audio quality than Deezer Premium for its standard audio settings. But Deezer HiFi understandably steals the show with its CD-quality audio option. The choice between the two will depend on your personal stance regarding audio quality, though.

Which music streaming platform pays artists the most? ›

As an artist-centric streaming service, Tidal has one of the highest royalty payment rates in the music industry. Paying nearly 3 times as much as other high volume music streaming services, Tidal pays roughly $0.01284 per stream.

What is the biggest competitor to Spotify? ›

At the time of writing, Apple Music has the largest catalog with 90 million tracks, followed by Spotify at 82 million.

What is Spotify's unique selling point? ›

With over 200 million users, Spotify's USP is its customisation and music knowledge driven by algorithms and not community-created playlists.

Which city uses Spotify the most? ›

In fact, Mexico City has the most listeners on Spotify globally, ahead of Santiago, Chile, and New York City. You might think New York City, London, and Paris are the cities setting style, culture, and music trends, but Mexico City is right there with them at the top of the pack.

How much does Spotify earn per song? ›

Spotify generally pays between $. 003 and $. 005 per stream, meaning you'll need about 250 streams to make a dollar. What you'll be paid per Spotify stream depends on your distribution contract and listener base.

Why did Spotify lost 4 billion? ›

Spotify lost $4 billion in market value this week after rock icon Neil Young called out the company for allowing comedian Joe Rogan to use its service to spread misinformation about the COVID vaccine on his popular podcast, “The Joe Rogan Experience.”

How many followers does BTS have on Spotify 2022? ›

As of April 2022, BTS was the most followed K-pop artist on Spotify with around 47.7 million followers.
...
CharacteristicAmount of followers in millions
--
9 more rows
11 Apr 2022

What is the highest streamed song on Spotify? ›

Spotify Top 100 Most-Streamed Songs
MUSICSTREAMS
1. Ed Sheeran – Shape of You3223393957
2. The Weeknd – Blinding Lights3128061347
3. Tones And I – Dance Monkey2642704868
4. Post Malone, 21 Savage – rockstar2489462596
21 more rows
1 Sept 2022

Who is the highest streamed Spotify artist? ›

Taylor Swift Breaks Two Records With 'Midnights,' Becoming the Most-Streamed Artist on Spotify — Spotify.

Who is the #1 artist in the world? ›

Justin Bieber takes the top spot, with millions of followers across socials and billions of plays on streaming services. The most popular female artist currently goes to Taylor Swift, while BTS are unsurprisingly the most popular band. Any surprises here amongst the most popular artists in 2022?

Who is the most streamed artist ever? ›

Top 10 Most Streamed Artists of All Time
PositionArtistSpotify Streams
1Drake50.9 billion
2Bad Bunny45.8 billion
3Ed Sheeran38.5 billion
4The Weeknd35.5 billion
6 more rows
17 Oct 2022

Who has sold the most records? ›

Perhaps unsurprisingly, British rock band The Beatles are top of the list for best-selling artists worldwide, with 183 million units certified sales. Second is Garth Brooks with over 157 million units sales, followed by Elvis Presley with 139 million units.

Is Spotify financially in trouble? ›

The music streaming giant saw a net loss of 166 million Euros, which was contrasted by a year-over-year revenue increase of 21 percent. Since the beginning of 2017, the streaming service generated a positive net income in just six quarters, two of which were in 2021.

Is Spotify still in debt? ›

Spotify reported 1.77B in Debt for its third fiscal quarter of 2022.

Who has left Spotify so far? ›

Nils Lofgren - the guitarist has stated his wish to remove 27-years of music from Spotify. Brené Brown - the bestselling author has suspended recording her podcasts on the streaming platform. India Arie - the signer-songwriter pulled her music and podcast in the aftermath of Young's statement.

Does BTS have 1 billion streams on Spotify? ›

The news comes over a year after BTS surpassed the billion stream threshold with their Grammy-nominated hit 'Dynamite'. Notably, that milestone made them the first Korean artist to be included in Spotify's Billions Club.

How many BTS songs have 100 million streams on Spotify? ›

100 BTS songs have reached 100 million streams on Spotify which makes them the only Korean act with this record. BTS is one of the most streamed artists on Spotify in the entire music industry now that 100 of their tracks have reached 100 million streams.

How much BTS earns from Spotify? ›

According to Spotify, the title track of Proof has been streamed the most among the new songs from the album. With 129,120,003 total streams to date, “Yet To Come” has earned BTS approximately $516,480 in revenue.

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